2.1.2 Rubrics & Competencies

In my entrepreneurship class, students are required to create a business plan for a business of their choosing. After researching various business ideas, they choose a business and begin to build their business plan. The plan is built in sections with the first portion of their plan beginning in August. By the end of the school year (May), they have a full business plan with all required components of an actual plan they could use to obtain financing through a financial institution.

For this activity, students are creating the marketing plan portion of their business plan. Students have been given detailed information about what goes in to a marketing plan. They have participated in many learning activities regarding the marketing plan. They are now going to use their knowledge to create their own marketing plan for their business. Students are provided with a rubric that details what should be included in the marketing plan. In addition, Georgia Performance Standards for each requirement are documented. See below the competency structure and corresponding rubric for the marketing plan section of the business plan.